What’s the difference between an “app ID” and a “bundle ID” and what is each used for?
An App ID is a two-part string used to identify one or more apps from a single development team. The string consists of a Team ID and a bundle ID search string, with a period (.) separating the two parts. The Team ID is supplied by Apple and is unique to a specific development team, while the bundle ID search string is supplied by teh developer to match either the bundle ID of a single app or a set of bundle IDs for a group of apps.
Because most people think of the App ID as a string, they think it is interchangeable with Bundle ID. It appears this way because once the App ID is created in the Member Center, you only ever use the App ID Prefix which matches the Bundle ID of the Application Bundle.
The bundle ID uniquely defines each App. It is specified in Xcode. A single Xcode project can have multiple Targets and therefore output multiple apps. A common use case for this is an app that has both lite/free and pro/full versions or is branded multiple ways.
Simple and straight
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